3 Essential Tips to Help You Create a Successful Digital Marketing Plan
A good business is one that excels at marketing.
The quality of your product or service can’t shine if your company doesn’t exist in the public consciousness.
That’s the real role of marketing. It makes the public aware of you and, ideally, how badly they want your product or service. So how do you make it happen?
Here are three tips that will help you build a successful digital marketing plan.
1. Stay Focused
Businesses often get distracted by the sheer volume of communication channels.
Every social media site offers a communication channel to potential customers. You could run yourself ragged trying to manage all of those accounts.
Don’t forget about email, your own website, your blog, and any paid advertising. Each of these represents another communication channel.
It’s simply impossible to manage every available communication channel and you shouldn’t try. A good digital marketing campaign focuses in on a few key areas and then works them hard.
That means defining specific goals and what constitutes success. The right tactics follow from a clear goal.
For example, driving raw traffic might improve conversion numbers. Drawing better leads will probably do that better.
2. Inbound Marketing
Inbound marketing offers a couple of key advantages.
For one, it’s cheaper than outbound marketing. You can produce all of the content in-house or outsource parts of it. That also gives you tremendous control over the tone, personality, and quality of the content.
Inbound marketing does a far better job of attracting the right leads. By creating useful, relevant content, you create an air of authority and trust. Potential customers prefer working with a company they trust.
You can also select content types that show your business to the best advantage. If your product or service plays well visually, you can lean hard into photo and video content.
If your product or service requires some serious explanation, you lean into blogging, articles, and white paper. Those give you the leeway to dive deep into the nitty-gritty.
A good digital marketing plan must pay attention to branding. Branding should permeate your website, your advertising, and all of your content.
Of course, that requires knowing your own brand. If you struggle with the abstraction, ask yourself what person your brand would be. List the three essential traits of that person’s personality.
That, in a nutshell, is your brand. It’s a distillation of what you stand for and want to achieve.
Those essential traits must show up in everything from your website color scheme to the attitude in your blog posts and videos.
The consistency of traits helps cement your company and what it represents in customer minds.
Parting Thoughts on Creating a Successful Digital Marketing Plan
A good digital marketing plan requires a few key elements.
It must remain focused on a clear goal and a few communication channels. It should embrace inbound marketing to draw the right leads. Your brand should permeate all parts of your marketing.
Mauve specializes in customized marketing plans for SMBs. For more information about our solutions, contact us today.