Amplify Your Advertising: A Beginner’s Guide to Dynamic Retargeting

Posted March 8, 2020

Are you looking to optimize your marketing campaigns and boost conversion rates? In today’s digital world, competition is global, and less than 3 percent of all website visitors will become customers.

So, what can you do to increase conversion and capture a larger piece of your market? Dynamic retargeting allows you to reach potentially interested visitors with targeted advertisements, which convert better than conventional ads.

Read on to learn the basics of leveraging dynamic retargeting within your advertising and marketing campaigns.

Advertising Remarketing 101

In simple terms, advertising remarketing allows you to show targeted ads to customers who already visited your site. These ads typically have higher conversion rates and give you a new way to penetrate difficult markets.

According to marketing statistics, more than 95 percent of all website visitors will come to your website, look around, and leave without committing to a purchase. Traditionally, businesses had little power in influencing return visits. Today, dynamic retargeting allows you to do just that with unprecedented efficiency.

With remarketing, you can create ads to remind customers that you offer what they were looking for. You can further fine-tune the ads by targeting existing customers with different ads or creating tailored ads for specific demographics.

All major online ad platforms, including Facebook and Google Ads offer competitive retargeting. The process is not more complicated than creating a conventional marketing campaign. Let’s see how you can set up a remarketing campaign on Google Ads below.

Setting Up Your First Remarketing Campaign

To get started, you must have some basic grasp of coding, or the help of your IT expert.

Dynamic retargeting requires a piece of JavaScript on your website. With that piece of code in place, when your visitors leave your site, Google Ads will know how to target them with relevant ads from your business. Google provides that piece of code for you, so you just have to add it to your website.

In order to set up remarketing, you will need to generate an audience in Google Analytics, which you can access with your Google Ads account. With your code in place, you can create an audience to target based on specific behaviors.

Most remarketing campaigns target all visitors to your website, except those who committed to a transaction. You can then decide how long each ad will target this audience. Businesses typically keep this window open for 30 to 60 days. You can access the audience manager to add new audiences or ad groups in your campaigns.

Finally, if your website is processing more than 500 monthly transactions, you might benefit from Google’s Smart Lists. Smart Lists leverage machine learning to generate an optimized audience that is most likely to convert. It’s surprisingly efficient, but it only works for websites with a minimum of 10,000 daily page views.

Realize the Power of Dynamic Retargeting

Now that you know the value of dynamic retargeting, it’s time to leverage the full potential of today’s online advertising tools to increase sales. Here at Mauve – Modern Marketing Solutions, we specialize in digital marketing, website design, social media management, and more.

We believe that digital does not have to be intimidating, and we strive to provide digital solutions with you in mind. Contact us today to find out how we can help you grow your business!

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