Are You Ready? Top 2020 Marketing Trends You Should Know
2019 was a great year to beef up your marketing. But even if you’re doing everything right, there’s a 90% chance that Google won’t list your website.
As frustrating as that may be, don’t let it get you down. Instead, look to the future and rethink your marketing strategy by incorporating these 2020 marketing tips.
Traditional Media’s Influence Dwindles
When the radio was invented, it was the biggest thing in advertising. Then, TV came along and allowed marketing gurus to reach their audiences like never before.
But if you’ve paid attention to tech news as of late, you might’ve heard that people are starting to turn against TV. Over the last eight years, the phenomenon known as cord-cutting has grown by 50%, with people turning into their cable boxes in favor of streaming services.
While people still watch TV, they’re watching much less of it. In 2020, you’ll want to rethink your budget and start spending less on print ads and TV while spending more on social media and web-based advertising.
While SEO is constantly changing, few people foresaw voice search causing such a drastic shift in the way we find information.
Even before the widespread adoption of Google’s Home and Amazon’s Alexa assistants, Google estimated that one in every five web searches came from voice search.
As more voice-enabled devices make their way into our homes, start switching up your optimization strategy. Pick keywords and phrases based on how people ask for info.
So instead of ‘voice search’ you may focus on ‘what is voice search?’ since that’s how most people would phrase it to their voice assistant.
Video is a fun, convenient way to market your products and services or repurpose older content. And best of all, audiences eat it up.
Let 2020 be the year that your company breaks into video content, especially on social media, where it’s easy to share. Hundreds of hours of video go up on YouTube each minute. One click is all it takes to make your video the next viral sensation.
Targeted ads are a great way to make sure your messages make it into the right hands. And with geofencing, you can further refine your marketing.
Geofencing is a form of personalized, location-based advertising that serves up messages to people near your business.
This is a fantastic way to learn more about your marketing’s effectiveness and how you can further improve ad relevancy. As long as you have an app for your business, you’re good to go. Just set your boundaries, create your ad, and watch the customers roll in.
Get Your 2020 Marketing Strategy Ready Today
2020 is going to be an exciting year for the world of marketing. And with these 2020 marketing tips, you can ensure that your business has its best year yet.
We’d love to be a part of your success. To learn more about how we can help your company reach new heights, make sure to contact us today.