There are few things more powerful than a strong brand identity. Reasonably so, Apple, Amazon, and Microsoft top this year’s list of best global brands. Their logos are not [...]
Statistics show that nearly 73 percent of consumers are likely to commit to a brand that they know. Maybe you think the term “branding” means a catchy tune on your car radio or a snazzy logo. Be [...]
Launching a new company is an exciting venture and as a business owner, you can’t wait to show your products to the world. However, to become a brand they choose over and over again, you [...]
Branding is everything these days. Think about it. Every major player in the tech industry has built its empire on a strong brand and a strong identity. Your business shouldn’t be any [...]
Did you know 42 percent of Americans have far less trust in brands than they did 20 years ago? In this environment, how do you build a brand your customers can trust? Well, what helps is an [...]