Do It for the Gram: 5 Instagram Marketing Techniques You Need to Start Using

Posted August 15, 2019

You’ve probably seen business Instagram accounts whose last and only post is from four years ago. Maybe I’m describing your business’s Instagram account.

Instagram is one of several platforms that is perfect for building a brand image and networking.

Using social media to craft an online presence for your company is a skill that needs to be honed like any other. Mastering Instagram promotion techniques is one way to get started.

If you’re wondering how to post on Instagram in an engaging way that will yield results, check out our guide below for five of the most effective Instagram promotion and marketing techniques!

1. Take Advantage of the Business Profile Mode

Many people don’t know that Instagram has the option to run business accounts as opposed to standard accounts.

A lot of benefits can come from making the switch to the business profile mode.

While operating under a business profile mode, you can add a contact button to your profile. This makes it infinitely easier for potential clients to contact you. The industry listed on your Facebook business page will also transfer over to your Instagram profile when you switch to business mode.

Business profile mode also gives you access to a wide range of analytics. You’ll be able to see your performance over the week —number of profile views, number of websites visits, fluctuations in your follower count, etc. You’ll also have access to information about your demographics, such as their age, location, and gender.

2. Collaborate with an Influencer for Instagram Promotion

Nearly all big internet personalities collab with businesses at some point during their online career.

Collaborations such as these are popular because the business compensates influencer (either through free products, monetary compensation, or both), and the business gets promotion from the influencer.

This tactic definitely is more effective for some businesses than others. However, if you can link up with an influencer whose audience aligns with your business’s target demographic, you can see some serious results.

3. Build Your Brand

Part of creating a successful marketing plan is building a cohesive brand. Creating it and applying it to your Instagram business account is equally important.

It’s important to build an aesthetic that you can consistently cultivate. There’s nothing more off-putting than an ugly Instagram profile, no matter how good the product or service might be.

Having an eye-pleasing color scheme will help keep viewer interest. Throwing in a minimalistic picture every now and then will help break up the noise of busier photos and give your profile a more polished look. Having this established aesthetic will help you build brand recognition on Instagram.

Another way to build your brand is by using hashtags. Create a hashtag unique to your business and consistently use it on posts. Encourage clients to use it on relevant posts they make as well.

4. Highlight Important Information

When you’re making an Instagram post, it’s important to include as much useful information as possible.

This means using trending hashtags (so long as they’re relevant to your product or service). If your photo features any collaborators or featured guests, tag them in the photo. It will highlight their contribution and show that there are real people supporting your service.

Additionally, include a geotag when making a post. It will help potential clients figure out where your business is stationed.

5. Utilize the Story Feature

Instagram stories are a great way to share new information with your audience. Stories make Instagram promotion simple because you are able to hold your viewer’s attention for up to 24 hours. You can also experiment with creating appealing images with the use of colored text, stickers, and emojis.

As mentioned before, while using the business profile mode, you can add clickable links to an Instagram story, so it’s the perfect place to promote new products, as you can easily add a link to their order page.

Engage Through Instagram

Instagram is the perfect platform for businesses and clients to interact. If you make an effort to create an engaging profile that best shows off your business, you’ll see just how useful social media can be in promoting your business.

With these Instagram promotion tips, you’ll be on your way to building a more interactive, approachable, and captivating brand!