Should my company outsource digital marketing?
Digital marketing is always changing. What worked in Google AdWords (learn more about Google AdWords and why you keep hearing about it here) when it launched in 2000 is not necessarily what works today. Like the world of technology in general, digital marketers and software companies are always identifying ways to improve. In this case, change is not necessarily a bad thing (usually it is a really good thing). Continuous monitoring, reporting, and optimization allow companies to identify what is and is not working. When a mediocre process is replaced with an awesome process, this results in better results for advertisers and online marketers like yourself.
This is where a digital marketing expert comes in handy. Digital marketing specialists and/or agencies keep up with current trends so that you can focus on other things (like running your business).
On the flip side, the appealing about having someone in-house manage your online advertising (or managing it yourself) is that you are not paying for their expertise. You also don’t have to invest your time in communicating your brand with a marketing specialist because you already understand your company and your brand. With an outside specialist or marketing agency, there will always be a learning curve when it comes to understanding your business culture.
While you might not like the idea of educating someone else on your brand, it might be a better use of resource to teach someone else about your brand (after all, you are an expert) than it would be to teach yourself the ins and outs of all things digital (online ad auctions, search engine optimization, and listings management to name a few).
So, to answer your initial question, whether or not you should outsource digital marketing depends on your business needs and budget. For some people, outsourcing digital marketing makes perfect sense. For others, outsourcing digital marketing makes zero sense. Budget, resource, and time are all things to consider.
Regardless of whether or not you decide to outsource digital marketing, it’s a good idea to educate yourself (Hubspot offers some great resources about online marketing for small and medium sized businesses). Educating yourself ensures that you know what to look for when selecting a marketing partner. There are some great articles online about how to select the right digital marketing agency for your business.
At Mauve, we want to offer partnerships that last (and are mutually beneficial). We do not want you to sign up for a product or service you do not think is a good fit for you, just like you do not want to sign up for a product or service for which you regret paying. This is why we offer free consultations to all of our potential partners. We want to learn more about your business goals to see if partnering with us is a good fit for your business and if we can help you reach your marketing and advertising goals. If your free consult results in a partnership, that’s great! If it does not, that’s O.K., too. We promise not to try and fit a square peg into a round hole (or spam your inbox). We will make our recommendations free of charge.
So, why wait? Reach out to us today and see which recommendations we have for you and if we can help you execute any part of your new marketing strategy. We can’t wait!