Should my company outsource digital marketing?
Digital marketing is always changing. What worked in Google AdWords (learn more about Google AdWords and why you keep hearing about it here) when it launched in 2000 is not necessarily what works today. Like the world of technology in general, digital marketers and software companies are always identifying ways to improve. In this case, change is not necessarily a bad thing (usually it is a really good thing). Continuous monitoring, reporting, and optimization allow companies to identify what is and is not working. When a mediocre process is replaced with an awesome process, this results in better results for advertisers and online marketers like yourself.
This is where a digital marketing expert comes in handy. Digital marketing specialists and/or agencies keep up with current trends so that you can focus on other things (like running your business).
On the flip side, the appealing about having someone in-house manage your online advertising (or managing it yourself) is that you are not paying for their expertise. You also don’t have to invest your time in communicating your brand with a marketing specialist because you already understand your company and your brand. With an outside specialist or marketing agency, there will always be a learning curve when it comes to understanding your business culture.
While you might not like the idea of educating someone else on your brand, it might be a better use of resource to teach someone else about your brand (after all, you are an expert) than it would be to teach yourself the ins and outs of all things digital (online ad auctions, search engine optimization, and listings management to name a few).
So, to answer your initial question, whether or not you should outsource digital marketing depends on your business needs and budget. For some people, outsourcing digital marketing makes perfect sense. For others, outsourcing digital marketing makes zero sense. Budget, resource, and time are all things to consider.
Regardless of whether or not you decide to outsource digital marketing, it’s a good idea to educate yourself (Hubspot offers some great resources about online marketing for small and medium sized businesses). Educating yourself ensures that you know what to look for when selecting a marketing partner. There are some great articles online about how to select the right digital marketing agency for your business.
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Chu shared on his Instagram Stories that he and his wife Kristin Hodge welcomed their fifth child on Saturday, writing that he “can’t believe this happened while the movie is premiering.”
“Magic is in the air,” he wrote, sharing a photo of Hodge holding their newborn daughter.
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He added a note to his new addition: “Welcome to our world, you’re gonna do great. You have a lot of witches on your side.”
“Wicked” stars singer Ariana Grande and Oscar-nominated actress Cynthia Erivo star as witches Glinda and Elphaba, respectively. The two-part movie is a cinematic adaptation of the famed Broadway musical, which is a prequel to “The Wizard of Oz” and tells an alternate version of events in Oz before Dorothy’s arrival.
Chu may not have been able to physically attend the premiere but his presence was felt.
According to footage from inside the theater posted online, a video of Chu speaking from the hospital was played before the movie began.
“I’ve waited for three years to have this moment to share a movie with you but I’ve waited my whole life to have this moment, to have a fifth child right now,” he said in the video, as the audience was heard collectively “aww-ing” at the sentiment.
With a laugh, Chu added that “of course, this little girl knows when to show up.”
Jonathan Bailey, Bowen Yang, Ethan Slater, Michelle Yeoh and Jeff Goldblum round out the ensemble cast.
Part one of “Wicked” will soar in theaters on November 22. The second film is expected in November 2025.
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No. 15 LSU has been criticized for unveiling a live caged tiger in its stadium for the first time in almost a decade before they were routed 42-13 by No. 11 Alabama in their SEC showdown.
Ahead of “The First Saturday in November,” a live tiger named Omar Bradley, owned by Florida resident Mitchel Kalmanson, was brought out in an enclosed cage with a black curtain over it, before the stadium lights went dark and a spotlight flashed onto the cage as it was unveiled.
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The tiger laid down and then paced around his cage, which was attached to a truck, while photographers crowded around it, still keeping their distance. After a few minutes, the cage was slowly driven off the field at Tiger Stadium in Baton Rouge, Louisiana.
LSU has a long tradition of bringing caged tigers into the stadium on gamedays but, since 2015, the school has moved away from this and instead keeps its current live tiger mascot named Mike VII in a 15,000-square-foot enclosure on campus.
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Footage posted on social media also showed protesters outside the stadium holding placards with slogans including, “Justice for Omar” and “Did Tiger King teach us nothin’.”
For Landry, having a live tiger on the field was all about “tradition,” he told FOX News on Friday.
“This is about from Mike One through Six, we have had a live mascot on the field like many other colleges have before,” he said.
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