How to Create an Effective Facebook Marketing Strategy
If you’re not advertising on Facebook, you’re missing out on a major opportunity! In fact, last year, almost 70 percent of adults in the United States were using Facebook, and three-quarters of them visit the site at least once a day!
If you want to get in front of this huge audience and turn them into paying customers, you need to learn the basics of creating a great Facebook marketing strategy. Luckily, it’s not as hard as you might think! Start with these XX effective Facebook marketing tips.
1. Get Clear About Your Goals
Before you do anything else, make sure you’re clear on what you’re trying to achieve. Otherwise, it will be impossible to measure your success. If you’re not already familiar with SMART goal setting, take some time to learn about this before you go any further.
2. Know Your Audience
One of the best things about using Facebook marketing methods is the ability to get your message in front of the right target audience. Whether your ideal customer is a young gamer, a grandma, or a graphic designer – you can bet they’re on Facebook.
Make sure you have a clear understanding of who you want to reach, then you can use this information to create your “audience” in the Facebook Ads Manager.
3. Create and Schedule Content
Creating consistent content that provides true value is a cornerstone of Facebook marketing. Every post you make should educate, entertain, or otherwise engage your audience.
In addition, it should all have consistent branding. This will help improve your authority and brand recognition.
Text posts are easy to make but aren’t as effective as some other types of content. While it’s fine to use these sparingly, consider using photo posts, videos, and links to your blog, website, or other curated content.
You don’t have to spend hours on Facebook every day to post consistently. Instead, spend an hour or two each month creating content, then use a scheduling program to space them out throughout the month.
4. Stay Active and Engaged
Simply posting on Facebook isn’t enough – you have to actively engage with your followers. This means liking and responding to comments they’ve made on your posts. When you do this, always make sure you remain professional and stay on brand – but also try to add in some personality.
You want your followers to understand that there’s a real person behind your brand, not a bot or an automated response.
5. Consider a Paid Facebook Marketing Strategy
Learning how to market on Facebook is a great start, but if you really want to get traction, you’ll need to explore paid Facebook advertising. Done correctly, it’s easy to expand your reach with just a small budget.
You may decide to learn how to create ads yourself or outsource this to a professional who has already mastered the ins and outs of creating successful Facebook ads.
Make 2021 Your Best Year Ever
Mastering your Facebook marketing strategy is one of the best ways to set yourself up for success in 2021 and beyond. If you’re ready to take your business to the next level, contact us to schedule a consultation!