Inbound Marketing: What is It, and How Can it Help Your Business?
Organizations using inbound marketing spend 61% less per lead compared to outbound-centric competitors.
You’ve probably already heard about how inbound marketing is changing the game for businesses around the world. But if you haven’t yet realized the benefits of inbound marketing yourself, read on to learn how it can help you scale your business.
What Is Inbound Marketing?
Back in the day, outbound marketing was the way businesses attempted to find customers. This type of marketing is interruptive and it’s about pushing at audiences–whether they want that interruption or not. These include:
- Radio and TV ads
- Display and banner ads
- Magazine and newspaper ads
- Cold calling
- And more
This deluge of outbound marketing led to oversaturation, and consumers began ignoring these types of advertising.
Inbound marketing is about pulling in potential customers with content they’re interested in. This type of content includes white papers, infographics, social media, blog posts, email newsletters, videos, and content that people actually want to engage with.
Why You Need Inbound Marketing
Inbound marketing helps you attract leads, instead of you chasing them down. It also helps you create brand awareness. This means that prospects can find your business early on in the decision-making process.
Here are some benefits of inbound marketing:
Outbound marketing attempts like buying billboards, print ads, and TV commercials are hugely expensive. And the current level of oversaturation means you may not even be guaranteed ROI.
Inbound marketing is significantly cheaper than campaigns that rely on outbound marketing. The barriers to entry are also low–with free WordPress themes, social media accounts, and marketing software to get you started.
Attractive to Modern Consumers
Inbound marketing is aligned with the psychology and behavior of modern buyers. No one wants to be forced to watch an ad or pitched on the phone.
Instead, consumers want to be in control. They like the speed and convenience of finding solutions to their pain points and answers to their questions online.
Building Relationships with Customers
Inbound marketing is customer-focused. Businesses develop content based on what customers are looking for and the problems they need to solve. Inbound marketing allows you to raise awareness about your products and company or change the current perception of your business.
You can also use it to become an authority in your industry–so when consumers think about a particular topic, they immediately consider your business.
By providing quality content that customers find helpful, you can build their trust. This makes them consider you a reputable source and make it more likely that they’ll convert to a loyal customer.
Inbound marketing is becoming a key part of the marketing strategy for businesses in a variety of industries.
If you’re not yet using inbound to build brand awareness and increase leads, it’s likely that your competitors already are. But it’s not too late to begin attracting high-quality leads through the power of inbound.
Interested in launching an inbound marketing strategy? We can help. Get in touch today to learn how.