Should a Business Outsource SEO Expertise or Train In-House Staff?

Should a Business Outsource SEO Expertise or Train In-House Staff?

 In SEO
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Over 50% of businesses pay between $500 and $2,500 a month to outsource SEO. You get what you pay for and spending anything less may end up hurting your business (or getting you banned from Google… forever).  

For most small businesses, that’s not pocket change. So, how do you decide between outsourcing SEO and training your in-house team? 

Keep reading to find out! 

What to Consider Before You Outsource SEO

Outsourcing is usually the best option (with a few exceptions). 

Take these into consideration before deciding where to invest your resources. 

1. Your Budget

Think about your marketing budget and what you can realistically afford. 

Hiring an SEO specialist isn’t cheap. But SEO tools, proper education, full-time benefits, and internal manpower aren’t cheap, either. Each option has limitations and associated costs. 

Make sure you understand those costs before you make a decision. 

2. Top-Level Marketing Strategy

What does your marketing strategy look like? If your marketing plan heavily relies on SEO, hiring a specialist makes sense. If you aren’t sure, spend time developing a strategic plan you can hand over when the time comes. 

An SEO specialist needs to know how SEO fits into your plan to do their job well. You should also do an internal audit to check the current state of your SEO efforts. 

3. SEO Goals and Desired Impact

Define what you hope to achieve through your SEO investment. It’s important to manage expectations on both ends. Common SEO goals include:

  • Growing your email list
  • Increasing ad revenue
  • Selling more products
  • Improving affiliate income

You may need help with specific aspects of SEO instead of the entire package. Knowing exactly what you need helps reduce pain and roadblocks later on. 

4. In-House SEO Knowledge

Take inventory of the knowledge your team already has. Once you know what they bring to the table, you (may) know what gaps exist within your team. 

From there, you can go back to step one and revisit your budget. Determine how much it’ll cost to fill in those gaps vs. hiring a specialist or agency to do it for you. 

Benefits of Outsourcing SEO Services

The avenue you choose depends on the specifics of your business. But, we encourage you to consider the benefits of outsourcing SEO. 

When you outsource SEO, you:

  • Are hiring experienced professionals with a passion for optimization
  • Get a team of specialists to work with
  • Save money and see results quickly
  • Can scale your efforts as large as you’d like
  • Guarantee cost-effective consistency

SEO specialists and agencies strive to help grow your business. And, they stay on top of the tumultuous SEO universe so you don’t have to. 

Did you know the Google search algorithm changes approximately 9 times a day? The only constant in SEO is change. 

Results-Driven SEO at Your Fingertips

Whether you need to outsource SEO for an in-depth SEO plan or a la carte services, we’re here to help. Our team specializes in developing a customized strategy for your business. 

We do the heavy lifting so you can focus on other aspects of running your business. Visit our services page to get started, today!

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