Social Media Management Tips: How to Track Your Progress and Get Better Results
Once you’ve implemented your social media strategies, you need to make sure they’re working. You also need to make tweaks as necessary to keep getting the most out of marketing.
The best way to improve your strategies is by using the analytic tools provided to you by social media platforms.
Keep reading to find out how to track your progress with these social media management tips that are sure to help you boost your business.
What is Engagement?
Engagement is defined as someone interacting with your content in some way. It is one of the most important factors in determining how much a person will spend at your business and how often they visit.
When analyzing your metrics, it’s engagement that you’re looking for and trying to get more of. Here are three ways you can see how engaged your audience is.
When somebody shares your post, they are engaging with it. In most cases, they are showing their agreement with your post and eagerness to tell others about your product or service.
You want as many shares as possible for one main reason: it helps you reach a larger audience. If every person who shares a post only has 20 followers, a post with just 5 shares will still reach an additional 100 potential customers.
A click is a lower level of engagement than a share, but it can be just as important. When someone clicks on a link that you shared and visits your site, that’s a great engagement.
It’s these clicks that can turn into customers because a click should get people to your website. Once they’re there, you should have plenty of information on your site to keep them engaged.
Mentions are another great way to see how engaged your audiences are. These happen when the customer or another business thinks of you and your business without you having to do anything.
It’s crucial you jump in and engage these posts. When your customers see you thanking them for mentioning them or answering their questions right there on social media, it will build up their loyalty quickly.
Questions to Ask Yourself
Once you have the metrics in front of you and you understand what they mean, then you need to figure out what to do with that information. Ask yourself these questions to create a plan to improve your social media management strategies.
- What time of day are my followers most engaged?
- What type of post is engaged with the most often?
- Will posting more or less frequently improve engagement?
- Should I mention others in my industry for more engagement?
- Are clicks converting well to sales? Do I need to make improvements to my website to improve conversion rates?
- Am I using the right tools to make social media management simpler and easier?
Want More Social Media Management Tips?
If you’re looking for some more ways you can keep improving your impact, then check out our blog where you can find more social media management tips. We have a number of resources available that are sure to help your business thrive.
As you put more of these tips and tricks into action, you’ll continue to get better engagement from your followers which will soon start to convert into sales.