The Key Differences Between On-Page and Off-Page SEO


Do you have an older website that needs updating or are you starting a new one? Wondering how to make it impactful and reach the widest audience?

Search engine optimization (SEO) will help you reach a targeted audience to grow your website traffic. Essentially, it brings up your web page when it answers someone’s question in an internet search. Your goal is to rank higher than your competitors.

Keep reading for an overview of SEO basics to learn the difference between on-page vs off-page SEO so you can create a comprehensive plan to grow your site.

On-page vs Off-page SEO

There are two sides to SEO – on and off page SEO. They are both important to growing your site but in different ways.

On-page SEO focuses on things you have control over. You can manage the individual components that contribute to on-page SEO. Off-page SEO relies on things you do not have control over. You must rely on others for these elements.

One mistake you want to avoid in designing a website is overlooking one of the SEO components. All SEO strategies need to focus on both to improve a website’s rating. 

What Is On-page SEO?

On-page SEO is all of the things you can do to directly improve the position of your website in the search rankings. The main ways to do this are to focus on Content, Keywords, and Internal Linking.


The most important thing for your site to have is good content. It won’t matter how much optimization you do if the content is poor, it doesn’t help anyone, and no one wants to read it.


Keywords are words and phrases (long-tail keywords) that match how people ask questions on a search engine. They help the search engine identify what the page is about. Include the keywords your audience uses when writing the content for your site. 

Internal Links

Linking from one page on your website to another one with related information helps keep visitors engaged on your site longer. You create it by using anchor text with a hyperlink – these are the words that someone clicks on. Anchor text should include descriptive keywords.

What Is Off-Page SEO?

Off-page SEO is the actions that happen outside of your website that affect your ranking in search engines. Domain Authority and backlinks are two techniques that will improve your position in search results.

Domain Authority

A Domain Authority score is a rating of your site’s trustworthiness and the strength of your website. It’s measured on a scale of 1-100. It’s determined by how long you’ve had the domain if your domain follows SEO practices and the number of referring domains (backlinks).


A backlink is when one website links back to yours. A search engine sees this as an endorsement of your content, especially when it comes from an established and trusted site. The more high-quality backlinks you have the better your domain authority will be.

Use SEO to Get Found 

Most people find websites by doing an online search. Knowing how to use on-page vs off-page SEO for your website will improve your chances of being found by your target audience.   

Contact us to learn more about how we can help you with your digital marketing.

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