UI vs UX: What’s the Difference & Why It Matters to Your Website
According to Moore: every couple of years, technology is supposed to improve two-fold. What wasn’t researched with this phenomenon was the effect that has on people’s attention.
Remember when people mocked the attention-span of a goldfish back in the 2000’s? Well, our incessant chase for quicker and better technology has sparked an ironic twist. The average person now exhibits less of an attention than our bowl-bound friends; it’s down to 8 seconds.
It’s not hard to believe scientists are correlating the frontier of technology with our hyperactivity.
As a designer, this is the biggest problem you must combat. Knowing the difference between UI vs UX is fundamental to capturing the intrigue of our sub-fishy attention.
So, How Are UI and UX Different?
First and foremost, let’s define what the two acronyms mean.
UI design stands for “user-interface design.” An interface is anything that can be interacted with, like a menu or a button. It’s the candy wrapper that you unravel to get to the good stuff.
The UX – or user-experience – is how the whole thing feels. It’s the difficulty or ease of unwrapping that candy wrapper.
You can have a really pretty design, which makes the interface perfect. But if those sexy buttons are hidden away or that eye-popping menu isn’t found, the UX suffers.
The converse can be true. A totally utilitarian design is function over form. But, goodness, it’s not the prettiest to look at.
Why Is Good UI vs UX Important?
These two principles are the foundation of designing a proper UI and UX. People like to see pretty things, and people like to spend as little brain-juice as possible. This is what you, as a designer, are fighting against.
It all boils down to keeping the user fascinated by your product or your website. To do this, a healthy balance between a UI and UX is pertinent. Tipping the scale too far in favor of one will throw the whole system outta whack.
People don’t want to see a barren web page with floating boxes of text. It’s boring, drab, and won’t keep anyone intrigued.
Add some animations. Add some colors. And don’t skimp on the typography.
If a person can’t properly navigate your site or app, it’s just as big of a problem as being ugly. Trying to find something that should be easily found or trying to traverse a confusing page can breed one thing: frustration.
Frustration is the enemy of a good user-experience. If Bethanie can’t figure out how to send that tasty picture of her food to her bestie, you’ve got a problem. Users that can’t comprehend how to operate your site or application will leave it or uninstall it.
Lost eyes is lost money.
Keep It Simple and Beautiful
As a website designer, you’ve got a tough uphill battle. You’re fighting humanity’s greatest pitfall — our attention span.
Instilling the difference between UI vs UX is fundamental for successful development. A good user-interface is pretty, while a good UX is functional.
A balance between the two is essential for keeping a user’s fleeting attention.
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