What Are the Main Types of Digital Marketing?

If there is one buzzword at the moment for any small business it’s digital marketing. The opportunity to boost the exposure of your business tenfold and as well as profits is too good to pass up.

But let’s be honest it can all be a bit confusing, can’t it? 

Well if you aim to get the digital train moving in your company and don’t know-how, not to worry. We will now break down not only what it is, but all the different types of digital marketing that your business needs to know about.

What Is Digital Marketing?

Digital marketing encompasses every form of marketing done electronically or over the internet. Its many shapes and forms all come down to generating more leads and keeping your business and brand ahead of the competition. 

There are 4.66 billion people in the world online right now. Taking this into account the digital marketing benefits to be had by businesses large, medium, and small means that you would be remiss to not take advantage of the various types of digital marketing out there. 

The Main Types of Digital Marketing

So how many types of digital marketing are there?

There are commonly accepted to be 10 main kinds of digital marketing. These are:

• SEO – Search Engine Optimization includes the many ways and methods professional marketers apply to appear higher in organic search rankings
• PPC – Unlike SEO,pay-per-click advertising guarantees the presence of your ad in front of those searching for specific keywords, as long as you outbid your competitors
• Email Marketing – Any use of email to promote your brand, offers, and educational information to new and existing customers alike
• Social Media Marketing – A powerful new tool, this is the management of social media to promote your business
• Content Marketing – Content marketing is the use of media of any kind to add educational, inspirational, or entertainment value to your business
• Affiliate Marketing – This involves the use of external partners to promote your brand on their platform
• Influencer Marketing – This is when companies leverage the popularity of the existing audience of a popular figure to promote their brand
• Audio Marketing – A stalwart of the industry, audio marketing has shifted to include advertising on podcasts and streaming platforms
• Video Marketing – This effective tool can be used to provide an informative message via your own sources or you can pay to target specific leads
• Mobile Marketing – This involves directly reaching out to customers on their phones through push notification or instant messaging

Which Should I Focus On in My Business?

In a perfect world, businesses should try to use all possible means to expand their customer base and keep generating leads. 

But even with financial restraints much can be achieved by focusing on the right ones for your business. One of the most important tasks that a digital marketing agency will do is isolate which ones are worth you leaning into, based on your current and desired customer base. 

Digital Marketing Done Right

As you can see the world is your oyster when it comes to choosing from the different types of digital marketing. But to be truly effective and see consistent results, it pays to partner with a company that provides digital marketing services.

We at Mauve would love to take you through the process. We have years of experience and can provide a customized digital marketing strategy for all our clients. 

Reach out today to see what we can do for you.