What is Inbound Marketing and How Can It Benefit Your Business?

Posted March 28, 2017

SEO, PPC, link building, inbound marketing – these are all terms you’ve likely heard while learning about digital marketing.

While all of these components are major factors in a successful online marketing campaign, we’re going to focus on inbound marketing. This is one of the most important factors, yet many still don’t quite understand what is inbound marketing?

We’ll attempt to answer this question, so you have a better understanding going forward. Now, let’s get into it.

What is Inbound Marketing, Really?

This term is widely used in the digital marketing realm. It consists of everything to do with building content that drives traffic to your site. This can be in the form of blog posts, video content, social media posts and guest blog post writing.

The idea is to create content that your audience will find valuable. Then they click on the link you provide back to your website where they can purchase, subscribe or perform whatever other calls to action you promote.

Now that you know what is inbound marketing, it’s time to look at the why.

Why You Should Be Using Inbound Marketing

When you’re in need of a product or service, what’s the first thing you do? If you’re like most, you head straight to Google or another search engine to do research. In other words, you look for content to help you make a purchasing decision.

The idea is to provide your audience with content that’s high-quality, valuable, relevant and insightful. This way, when they search for your products or services, your content shows up. This will help establish your brand as an authority and expert – a brand they can trust.

How Inbound Marketing Works

We already listed some of the components that go into a successful internet marketing campaign. These are essential to making your inbound marketing work.

For instance, you need SEO to help bring traffic to your content. Plus, social media can help promote your new blog posts and drive traffic. Blogging is critical to making this all work.

You need to publish fresh new content regularly, which makes blogging the ideal method. You combine social media marketing with SEO and you have yourself a solid way to build awareness for your content.

Even guest blogging is a great way to reach a whole new market of people for free.

Coming Up with an Inbound Marketing Strategy

If you don’t already have a blog set up, this is where you should begin. You can use platforms like WordPress or Blogger to get started. Then begin populating it with fresh, unique content that you know your audience will find valuable.

This will take research to figure out. Ensure you research the keywords you want to target so you can implement them into your posts. Place keywords in the titles, first paragraph and throughout the posts. Don’t forget to place a call to action at the end of each blog post.

Next, you need social media accounts on the sites your audience frequents. Then begin promoting your blog posts there to help drive traffic.

Building Your Online Presence

At the end of the day, inbound and outbound marketing is all about building your presence online. If you need help putting together a strategy and executing it, then you should consider hiring experts.

At Mauve Modern, we have a team of professional digital marketers who can help with all aspects of your campaigns. This includes reputation management, target display ads, website development, local SEO and social media marketing to name a few.

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