What is VOD Advertising and Why Your Business Needs to Be Using It

 In Marketing

If you’ve invested in television advertising over the last several years, you might have noticed a decline in response or return on investment.

That’s one of the main reasons why you need to consider shifting your ad spend to VOD advertising. You need to go where they eyeballs are. They’re not watching traditional TV, but rather they’re watching videos on their phones.

Learn more about VOD advertising and why you need to put your budget into this emerging form of advertising.

What is VOD Advertising?

VOD is video on demand. It encompasses how people consume video content outside of traditional TV. It used to be that the family would gather around the TV at a certain time to watch a TV show. Now, that’s usually reserved for sporting events.

Streaming services like Hulu and Netflix are video on demand services that have changed that. Consumers have more control about when, where, and how they watch their favorite shows.

Cable companies like Comcast offer video on demand, where you can view programming after it’s aired. There are also social media channels like YouTube where people will watch videos that will help them solve a problem, like find a recipe or put together a futon.

Depending on the provider, the content will be free or available behind a paywall.

VOD advertising is advertising that appears in these programs, whether it’s in the middle of a YouTube video or TV show on Hulu.

Does Your Business Need VOD Advertising?

In a word, yes. There are many reasons why you want to invest in video advertising. Not only is that where your customers are, but they actually prefer to watch videos about your product. 

These ads are also highly targeted. You can target these ads based on search terms, your geographic area, interests, and TV shows your target audience is likely to watch.

YouTube ads have a lot of targeting option available, which allows you to reach your desired audience. 

Video Works with Other Types of Advertising

People also remember what they watched more than what they read. That gives your advertising more power than just doing one form of marketing.

When you tie VOD advertising together with other forms of advertising, you’re creating higher brand awareness. People will remember seeing your ad. Seeing Google ads or social media posts will only reinforce your brand identity.

Video ads also drive results. When people see a video, they’re also likely to click through to learn more about your product or service.

VOD Advertising Works

The way people watch TV and videos have changed over the last 10-15 years. In the middle of busy schedules and constantly shifting lives, it’s much easier to binge watch and catch up your favorite shows through on-demand content.

Investing in VOD advertising works because you have people’s attention and they prefer to learn about your company through video. That’s what they’re likely to remember.

If you’re ready to get started with video on demand advertising, we can help. Contact us today for a quote on your next targeted digital ads campaign.

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