8 Tips for Building a Brand Identity That Resonates – Mauve – Modern Marketing Solutions

8 Tips for Building a Brand Identity That Resonates

 In Branding

There are few things more powerful than a strong brand identity.

Reasonably so, Apple, Amazon, and Microsoft top this year’s list of best global brands. Their logos are not only familiar all around the world, but they’ve stood the test of time for years, if not decades.

Today, we’re going to show you how to build a brand identity with eight insightful tips.

1. Define Your Brand

Defining your brand is foundational to your marketing strategy.

When people think about your brand, what’s the first thing that comes to mind? Ask this of your brand to create a brand identity with a distinct personality.

2. Make It Memorable

Nailing down a few characteristics of your brand doesn’t make you unique.

Picture a consumer wavering between your product and the competition. You need that one thing that brings your brand out on top.

Maybe it’s the persistent promise of customer service. Or maybe it’s your unique color scheme and logo.

3. Choose Your Design

Personality is half the equation of establishing your brand. 

Think about the feelings you want to elicit from consumers when they see your brand logo. In fact, color has a huge influence on our minds, so choose carefully.

4. Know Your Audience

You pinpoint exactly what your customer looks like, where they live, and how old they are. Take it a step deeper and figure out what they value and how they spend. 

Showing consumers that you care about the same things they do will establish trust.

5. Speak Their Language

Taking it to the next level means you know how to reach them.

The point is not to bombard them with annoying ads and spam emails. Rather, you know where your audience is on social media.

With a consistent tone, write copy that conveys the personality of your brand identity. Speak in simple, easy-to-digest terms that catch their attention.

6. Offer Value

What kind of marketing copy will catch their attention?

Your audience will like anything that adds value to their life. Your job is to enhance their lives with your product or service.

You are giving, not taking. Don’t make customers feel like all you want out of them is their money.

7. Prove It

You may say you have the best product on the market, but do customers believe it? When you brag about your customer service, will the customers vouch for you?

For new companies learning how to create a brand, you need to practice what you preach. The more consistent you are, the more likely you are to gain loyal customers.

8. Become an Expert

Right now, the competition seems to be dwarfing you.

That’s because you’re not an expert in your field yet. Customers don’t come to you for information in your industry. 

To solve that problem, build up a repertoire through long-form content like blog posts. Further, your content should offer information from your brand’s unique point of view.

Build Your Brand Identity Now

Establishing your brand identity is an uphill battle. 

Nobody knows you yet, and you haven’t won any real authority in your field. That’s why you can benefit from our customized digital marketing strategy.

Contact us today to get started.

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