Top 5 Essential YouTube Advertising Tips
Over 500 million hours of videos are watched each day on YouTube. Tapping into a fraction of that audience can help you grow your business substantially.
One of the best ways to reach this audience is by putting targeted ads in-between relevant videos. The key to successful YouTube advertising is creating engaging and informative ads.
In this guide, we’re going to show you effective ways to advertise on YouTube.
1. Avoid Making Your YouTube Advertising Predictable
One of the biggest problems most small business owners face when developing an ad for YouTube is coming up with a good idea. The last thing you want is for your ad to be generic and boring.
If a user views your ad as generic and predictable, they’re probably not going to pay attention to your message. This is why you need to use things like the power of humor or the element of surprise in your video.
Straying from video marketing stereotypes can help you reach a wider audience with your message.
2. Appeal to Your Audience’s Emotions
Generally speaking, YouTube ads that target users’ emotions perform better when it comes to generative sales leads. If a person feels like they’ve made an emotional connection with your advertisement, they’re more likely to take the next step in your sales funnel.
Video ads give you the opportunity to tell users a story. Doing a bit of market research will help you figure out what your core demographic will respond to. Once you have this information, crafting an emotional ad will be much easier.
3. Your Video Should Make Viewers Want to Take Action
The main goal you should have when advertising on YouTube is to drive traffic to your website. Making sure the viewer of your ad knows what you want them to do next is crucial.
Failing to have an adequate call to action in your ads can result in lots of missed sales opportunities. Showing viewers what your products and services can offer them can provide them with the motivation to take the next step.
4. Get to the Point
Failing to make the viewer understand the purpose of your ad can be disastrous. While having an entertaining and engaging ad is important, you want to inform your audience above all.
Wowing a potential customer with great graphics and music will only take you so far. Modern consumers are looking for information to help them decide whether or not to use a particular business. Making the purpose of your YouTube ad immediately known can help you turn viewers into actual customers.
5. Let Your Funny Side Show
Consumers absolutely love a company with a sense of humor. Trying to make your ads too serious can lead to a large portion of your audience feeling alienated.
While you need to avoid being offensive with the humor in your ad, working in a few clean jokes is perfectly acceptable. If you can make a viewer laugh right away, you have a better chance of them actually taking the time to visit your website.
Don’t Try to Develop Ads Alone
If you’re new to the world of YouTube advertising, you may need to get some professional help. Neglecting to get this help may lead to you missing the mark with your new ads.
Are you looking for some professional help with your online marketing campaigns? If so, contact us today to find out what we can offer.